Humanity, creativity and empathy are at the centre of the :o9 Design Lab philosophy. We value different viewpoints and backgrounds — we understand that the best ideas can come from the most unexpected places. We share a passion for diving directly into problems and solving them collaboratively. This open way of working means we can make quality work, fast.
The :o9 brand is a large entity being overseen by the Design Lab. Maintaining a coherent, unified tone of voice and visual identity throughout all channels of communication is one very imporatnt aspect of what we do.
We see design as a tool for solving problems across many possible applications. We dont just want to make beautiful things that spark intregue — we strive to build functional outputs that communicate effectively and make all touchpoints with o9 as easy to use as possible.